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Hi,I'm Rifaa Tajani

data-driven STRATEGIST
HUman-Centered DESIGNER
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01 TOOLS & SKILLs

MY KNOWLEDGE LEVEL IN SOFTWARE

FIGMA

SKETCHUP

ILLUSTRATOR

PHOTOSHOP

INDESIGN

PYTHON

SQL

 RT

Hi, I’m Rifaa - a student at The University of Texas at Austin pursuing degrees in Business and Design. I am passionate about designing experiences that are grounded in human need and empathy and innovating at the intersection of business, design, and technology.

 

Outside of school, I am a Strategy Consultant for Embolden, where I help provide product and digital strategy to businesses disproportionately affected by COVID 19 and serve as the Design Director for Texas Convergent, an interdisciplinary and entrepreneurial organization that equips students with the skills to develop tech powered solutions to everyday problems.

 

When I am not collaborating, creating, or design-thinking, you can find me teaching my corgi a new trick, visiting art museums, designing an art installation, or exploring Austin. I believe that I have something to learn from everyone, so feel free to connect with me and reach out!  

PROFESSIONAL 
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02 PORTFOLIO

MY LATEST WORK. SEE MORE >

03 Experience

2020 - Present

INTEgrated design Teaching Assistant

UT School of Design & Creative Technologies

 • Champion design thinking to support 100+ students in learning how to integrate

empathy into their respective disciplines

 • Provide feedback on 30+ projects to encourage more impactful solutions through user research, prototyping, and storytelling

2020 - 2021

strategy consultant

Embolden; Client: Assured Care

 • Conducted a needs assessment by interviewing

founder of Assured Care to identify root causes

of lack of customers and staff

• Executed user testing via surveys and interviews to develop a strategic plan to improve client’s digital visibility and credibility

 • Collaborated on implementing digital traffic-driving initiatives, including enhancing user experience of client website, devising SEO

strategies, and designing branding for

social media content

2020 - 2020

data analyst intern

Global Encounters

• Analyzed qualitative data collected from 1200+ individuals to strengthen GE Alumni Association

and GE learning outcomes

• Measured long term impact of program by developing an alumni survey based on logic

model for alumni across 37 countries

• Created marketing plan and global data visualizations demonstrating 100%

alumni response rate

2021 - Present

Design Director

Texas Convergent

  • Collaborate with Product and Technical Leads to assist 80+ students in using design thinking in product development

  • Strengthen design presence throughout build teams and incubator program through development of a design curriculum that covers UX, strategy, prototyping, wireframing, A/B testing

  • Provide design direction to 6 startups and train team of 5 designers to be ambassadors of human-centered design

2020 - 2021

UX DESIGNER

TipX

  • Worked with growth managers and software engineers to develop and test efficient user flow with detailed wireframes

  • Led data-driven design strategy to reposition tipping as meaningful, emotion-driven experience

  • Designed branding material, logo, and website wireframes

2019 - 2021

Regional engagement strategist

UNICEF USA ​​

  • Drove local engagement strategy to mobilize 1400+ Houston UNICEF USA volunteers around UUSA’s national and local priorities

  • Led 10+ congressional meetings to build relationships and encourage key legislative support of UNICEF’s mission

  • Transitioned 15+ community engagement and service events to a virtual format for over 300+ participants

CONTACT

I believe that I have something to learn from everyone, so feel free to connect with me and reach out! 

rifaatajani@utexas.edu

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CONTACT
PORTFOLIO
EXPERIENCEO
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