Hi,I'm Rifaa Tajani
data-driven STRATEGIST
HUman-Centered DESIGNER
01 TOOLS & SKILLs
MY KNOWLEDGE LEVEL IN SOFTWARE
FIGMA
SKETCHUP
ILLUSTRATOR
PHOTOSHOP
INDESIGN
PYTHON
SQL
RT
Hi, I’m Rifaa - a student at The University of Texas at Austin pursuing degrees in Business and Design. I am passionate about designing experiences that are grounded in human need and empathy and innovating at the intersection of business, design, and technology.
Outside of school, I am a Strategy Consultant for Embolden, where I help provide product and digital strategy to businesses disproportionately affected by COVID 19 and serve as the Design Director for Texas Convergent, an interdisciplinary and entrepreneurial organization that equips students with the skills to develop tech powered solutions to everyday problems.
When I am not collaborating, creating, or design-thinking, you can find me teaching my corgi a new trick, visiting art museums, designing an art installation, or exploring Austin. I believe that I have something to learn from everyone, so feel free to connect with me and reach out!
02 PORTFOLIO
MY LATEST WORK. SEE MORE >
03 Experience
2020 - Present
INTEgrated design Teaching Assistant
UT School of Design & Creative Technologies
• Champion design thinking to support 100+ students in learning how to integrate
empathy into their respective disciplines
• Provide feedback on 30+ projects to encourage more impactful solutions through user research, prototyping, and storytelling
2020 - 2021
strategy consultant
Embolden; Client: Assured Care
• Conducted a needs assessment by interviewing
founder of Assured Care to identify root causes
of lack of customers and staff
• Executed user testing via surveys and interviews to develop a strategic plan to improve client’s digital visibility and credibility
• Collaborated on implementing digital traffic-driving initiatives, including enhancing user experience of client website, devising SEO
strategies, and designing branding for
social media content
2020 - 2020
data analyst intern
Global Encounters
• Analyzed qualitative data collected from 1200+ individuals to strengthen GE Alumni Association
and GE learning outcomes
• Measured long term impact of program by developing an alumni survey based on logic
model for alumni across 37 countries
• Created marketing plan and global data visualizations demonstrating 100%
alumni response rate
2021 - Present
Design Director
Texas Convergent
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Collaborate with Product and Technical Leads to assist 80+ students in using design thinking in product development
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Strengthen design presence throughout build teams and incubator program through development of a design curriculum that covers UX, strategy, prototyping, wireframing, A/B testing
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Provide design direction to 6 startups and train team of 5 designers to be ambassadors of human-centered design
2020 - 2021
UX DESIGNER
TipX
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Worked with growth managers and software engineers to develop and test efficient user flow with detailed wireframes
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Led data-driven design strategy to reposition tipping as meaningful, emotion-driven experience
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Designed branding material, logo, and website wireframes
2019 - 2021
Regional engagement strategist
UNICEF USA
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Drove local engagement strategy to mobilize 1400+ Houston UNICEF USA volunteers around UUSA’s national and local priorities
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Led 10+ congressional meetings to build relationships and encourage key legislative support of UNICEF’s mission
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Transitioned 15+ community engagement and service events to a virtual format for over 300+ participants
CONTACT
I believe that I have something to learn from everyone, so feel free to connect with me and reach out!